Privacy Policy

1. Introduction

Welcome to DrivewayGold, operated by FallWestSystems LLC ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our DrivewayGold application and services.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account (name, email address)
• Make a purchase (payment information processed through Stripe)
• Contact us for support (email, message content)

2.2 Images and Inventory Data

When you use our service, you upload images of your home items. We collect and process:

• Images you upload
• Itemized reports you generate

2.3 Automatically Collected Information

• Device information (browser type, operating system)
• IP address and location data
• Usage data (pages visited, features used, time spent)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

• Provide, maintain, and improve our services
• Process your images using AI to identify and value items
• Process payments and manage your credit balance
• Send you service-related notifications and updates
• Respond to your inquiries and provide customer support
• Detect and prevent fraud or abuse
• Analyze usage patterns to improve user experience
• Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

4.1 Service Providers

• Stripe: Payment processing (subject to Stripe's privacy policy)
• Google Cloud Platform: Hosting and cloud storage
• AI Service Providers: Image recognition and item valuation

4.2 Legal Requirements

We may disclose your information if required by law, court order, or legal process, or to protect our rights, property, or safety.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Data Retention

We retain your personal information and inventory data for as long as your account is active or as needed to provide you services. You may request deletion of your account and associated data at any time by contacting us.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Data Portability: Request transfer of your data
• Opt-out: Unsubscribe from marketing communications

To exercise these rights, contact us at info@drivewaygold.com

8. Cookies and Tracking Technologies

8.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our service.

8.2 Types of Cookies We Use

8.3 Third-Party Services

We use third-party services to provide and improve our service:

• Stripe: We use Stripe for payment processing. When you make a purchase, Stripe collects payment information, processes the transaction, and uses cookies for fraud prevention. Stripe's use of your data is governed by their Privacy Policy. Stripe is PCI-DSS Level 1 certified, the highest level of payment security. We never store your card information on our servers.
• Google Cloud Platform: We use GCP for infrastructure, hosting, and AI processing services.

8.4 Managing Your Cookie Preferences

You have several options for managing cookies:

• Cookie Consent Banner: When you first visit our site, you can choose to accept all cookies or only essential cookies
• Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or alert you when a cookie is being sent
• Opt-out Tools: You can opt out of analytics cookies using browser extensions or privacy tools

Note: If you disable cookies, some features of our service may not function properly, and you may not be able to use certain parts of the website.

8.5 Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals, and we do not currently respond to DNT signals.

8.6 Local Storage

In addition to cookies, we may use local storage and session storage to store information on your device. This includes:

• Application preferences and settings
• Temporary data to improve performance
• Cache of recently accessed data

You can clear local storage through your browser settings.

9. Third-Party Links

Our service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Children's Privacy

Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Continued use of our service after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: